Month: October 2020

Ophthalmology Landing Pages: What You Need

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Unlike a website, where users can peruse various web pages, landing pages are custom pages with unique URLs that can only be “landed” on when one clicks the link. They’re specific to the message/offer you’re advertising and are also a great opportunity to encourage more traffic on your website. The main idea of a landing … Read more

How Often Should You Switch Campaigns?

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Coming up with a new campaign “offer” seems like an exhausting task to do– especially in a medical practice, where marketing meetings are squeezed in between seeing patients. When it comes to LASIK marketing, cataract marketing, or any other type of cataract/refractive marketing (CRM), there will almost always be a “cheaper” alternative.  The best recommendation … Read more